På Stell makes natural soaps and cleaning products that are kind to both people and the planet. The goal of this project was to simplify the user experience and give their online store a look and feel that truly reflects their values: clean, natural, and honest.

The result is a minimalistic and intuitive shopping experience where the products get to be the heroes.  The interface is stripped of all distractions, allowing the imagery and textures of the products to take center stage. Every design decision was made to communicate clarity, calmness, and trust.

Developed while working at Rethink Studio

Web development by Hubro Digital