The rebranding of Retail24 was created to support the company’s evolution into a broader retail landscape. The goal was to move beyond the perception of being solely focused of FMCG and rather position Retail24 as a modern and dynamic partner across all areas of retail. 

The new brand identity is clean and contemporary, built around a distinctive brand marker that symbolises growth and forward movement. The logo has been redrawn for a more refined and balanced look, while the vibrant color palette adds energy and confidence to the visual expression. Paired with a clear and accessible typography, the identity communicates professionalism, trust and approachability.

The result is a unified visual system that works seamlessly across digital and physical platforms. It strengthens Retail24’s position as a trusted and forward-thinking retail partner, helping brands stand out in a competitive market.

Developed while working at Cretalux